Pepsi Fire and Ice TV commercial shot in China to target youth (Moldova.org)

6 March 2010, 3:17 pm

A 2006 video commercial of two Pepsi products – Pepsi Fire and Pepsi Ice – resurfaced these days as “Hot Searches” at Google trends. The TV commercial was shot in China and has Tata Young as Pepsi Fire and Vaness Wu, as Pepsi Ice. The way the video was made, with a lot of animation, is design to target youth in traditional and new markets for Pepsi (watch video 2 below). Somewhat similar ...... Read More »

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